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Monday, 10 March 2014 00:00

Communication in the Affiliate World

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Bob Short – Executive Coordinator

Communication, good or bad, will significantly influence whether we succeed or fail as an organization, local group or as individuals.

In today’s world a hefty amount of communication is electronic via the Internet: email, texting, Facebook, Twitter, etc. For Affiliates, given that a few of us are over 17 years old, electronic media, particularly social media like Facebook, Instagram and Twitter, could be foreign, perhaps frightening. Some among us might even have emotional or spiritual reasons to reject the digital world, feeling it is just too soul smothering and dehumanizing. I sometimes have those thoughts myself.

However, digital communication is not going away. Ultimately, I think any tool that enhances our ability to connect with each other, especially on a global scale, can have profound effects on how we learn from each other; on how freedom becomes a possibility; on how mission is given voice.

Lots of things are happening in the digital world for us as Maryknoll Affiliates. Our two Spanish/English newsletters are now both available digitally in blog form: No Tan Lejos del Horizonte (NTLH –notanlejosdelhorizontemk.blogspot.com) and Not So Far Afield (NSFA – notsofarafield.org). They are very impressive. 

We are also in the process of updating our website to make it more engaging for all who click on it—a true celebration of our mission. Thanks to the tremendous work of Fred Goddard, the present website has a very sound foundation. We need to update the web site to make it easier to use and maintain, and more attractive to first time visitors. When the redesign is complete, we’ll send out an announcement along with encouragement to visit it more regularly and increase our internal sense of community.

Electronic communication can help Affiliates, for whom global mission means so much, to connect with and support each other. In this way, we can more effectively engage with the world. 


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